Free resources

Free PPC Tools & Calculators

Essential tools for Google Ads agencies. Calculators, keyword tools, A/B test analysis, and ad copy helpers — all free, no sign-up required.

A/B Test Significance Calculator

Most popular

Find out if your A/B test results are statistically significant. Enter visitors and conversions for each variant — get confidence levels instantly.

z-test for two proportions → confidence %

PPC Keyword Mixer

Most popular

Combine multiple keyword lists into every possible variation. Bulk keyword generator with match type support and CSV download.

Cartesian product across keyword lists

ROAS Calculator

Includes break-even mode

Calculate your return on ad spend and break-even ROAS. Find out if your campaigns are profitable after accounting for all costs.

ROAS = Revenue / Ad Spend

Google Ads ROI Calculator

Full funnel

Estimate clicks, leads, customers, revenue, and profit from your Google Ads budget. Full-funnel projection from spend to ROI.

ROI = (Revenue - Cost) / Cost x 100%

Character Counter

Ad preview

Check text length against Google Ads character limits. Live RSA headline and description counter with ad preview.

Headlines: 30 chars · Descriptions: 90 chars

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