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Free PPC Tools & Calculators

Essential tools for Google Ads agencies. Calculators, keyword tools, A/B test analysis, and ad copy helpers — all free, no sign-up required.

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Professional
A/B Test Significance Calculator
Find out if your A/B test results are statistically significant. Enter visitors and conversions for each variant and get the confidence level.
z-test for two proportions → confidence %
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Professional
PPC Keyword Mixer
Combine multiple keyword lists into every possible variation. Bulk keyword generator with match type support and CSV download.
Cartesian product across keyword lists
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Professional
ROAS Calculator
Includes break-even mode
Calculate your return on ad spend and break-even ROAS. Find out if your campaigns are profitable after accounting for all costs.
ROAS = Revenue / Ad Spend
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Professional
Google Ads ROI Calculator
Full funnel
Estimate clicks, leads, customers, revenue, and profit from your Google Ads budget. Full-funnel projection from spend to ROI.
ROI = (Revenue - Cost) / Cost x 100%
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Professional
Character Counter
Ad preview
Check text length against Google Ads character limits. Live RSA headline and description counter with ad preview.
Headlines: 30 chars · Descriptions: 90 chars
Open
Beginner
CTR Calculator
Calculate your click-through rate, estimate clicks from impressions, or find how many impressions you need. Includes benchmarks by ad channel.
CTR = Clicks / Impressions x 100
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Beginner
CPC Calculator
Calculate your cost per click, estimate total ad spend, or find how many clicks your budget can buy. Compare against channel benchmarks.
CPC = Ad Spend / Clicks
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Beginner
CPA Calculator
Target CPA check
Calculate your cost per acquisition and validate target CPA goals against your budget. Includes industry benchmark comparisons.
CPA = Ad Spend / Conversions
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Early access

Templates, monitoring and reporting for your Google Ads agency.

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