Use case · Search term management
Stop paying for clicks that will never convert.
Neglected search terms silently waste ad spend. Systematic review and negative keyword management stops the bleed.
Keep negatives in the template. Let rules show you where to look.
Search term hygiene across every account, in three steps.
Review
Review the search terms.
Go through the search terms report in Google Ads regularly and pick out the terms that cost money without converting.
Templates
Add the negatives to the template.
Add them to the template and roll out the new version. Every campaign built from it follows. Explore Templates
Monitoring
Let a rule flag the next one.
Set a rule on keywords, like spend over the last 30 days with no conversions. AdsCockpit checks every account and opens a task when a keyword crosses it. Rules never edit your campaigns. Explore Monitoring
Savings calculator
How much wasted spend could you recover?
Estimate how much of your total ad spend is going to irrelevant search terms — and what systematic management would save.
5–100
500–20,000
5–40
30–90
Recovered / month
€8,400
- Currently wasted / month
- €12,000
- Recovered / year
- €100,800
- Total ad spend / month
- €60,000
An estimate from your own numbers: the share of spend lost to irrelevant search terms, and how much of it regular review and negative keywords win back.
accounts × spend × waste % × recovered %
Stop paying for search terms that never convert.
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