CPC Calculator
Calculate your cost per click, estimate total ad spend, or find how many clicks your budget can buy. Results update as you type.
Your numbers
Cost Per Click
$2.50
Cost Per Click measures how much you pay on average for each click on your ads. Lower CPCs mean more clicks for the same budget.
FormulaCPC = Total Ad Spend / Number of Clicks
How CPC is calculated
CPC
CPC = Total Ad Spend / Number of ClicksCost Per Click measures how much you pay on average for each click on your ads. It is one of the most fundamental PPC metrics and directly affects your campaign profitability. Lower CPCs mean more clicks for the same budget.
Average CPC by channel
| Channel | Avg CPC |
|---|---|
| Google Ads (Search) | $2.69 |
| Google Ads (Display) | $0.63 |
| Facebook / Meta | $0.77 |
| $0.50 | |
| $5.26 | |
| TikTok | $0.22 |
| $0.50 |
Frequently asked questions
What is CPC?
CPC (Cost Per Click) is the amount you pay each time someone clicks on your ad. It is calculated as Total Ad Spend divided by the Number of Clicks. CPC varies widely by industry, keyword competition, and ad platform.
What is a good CPC?
A good CPC depends on your industry and advertising channel. The average CPC on Google Search is around $2.69, while display ads average $0.63. LinkedIn tends to be higher at $5.26. Compare your CPC to the benchmarks above for your channel.
How can I lower my CPC?
Improve your Quality Score by writing more relevant ad copy and landing pages. Tighten your keyword targeting, use negative keywords to exclude irrelevant traffic, and test different bid strategies. Higher Quality Scores directly lower your CPC.
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