CTR Calculator
Calculate your click-through rate, estimate clicks from impressions, or find how many impressions you need. Results update as you type.
Your numbers
Click-Through Rate
3.00%
Click-Through Rate measures how effectively your ad compels people to click. It is a key indicator of ad relevance and quality.
FormulaCTR = (Clicks / Impressions) x 100
How CTR is calculated
CTR
CTR = (Clicks / Impressions) x 100Click-Through Rate measures how effectively your ad compels people to click. It is a key indicator of ad relevance and quality. Higher CTRs typically lead to better Quality Scores in Google Ads, which can lower your CPCs and improve ad positioning.
Average CTR by channel
| Channel | Avg CTR |
|---|---|
| Google Ads (Search) | 3.17% |
| Google Ads (Display) | 0.46% |
| Facebook / Meta | 0.90% |
| 0.22% | |
| 0.39% | |
| TikTok | 0.84% |
| Email Marketing | 2.50% |
Frequently asked questions
What is CTR?
CTR (Click-Through Rate) is the percentage of people who click on your ad after seeing it. It is calculated as Number of Clicks divided by Number of Impressions, multiplied by 100. A higher CTR generally indicates your ad is relevant and compelling to your audience.
What is a good CTR?
A good CTR varies significantly by channel. For Google Ads Search campaigns, the average is about 3.17%, so anything above that is good. For Display ads, 0.46% is average. Social media CTRs are typically lower, with Facebook averaging 0.90% and Instagram at 0.22%.
How do I improve my CTR?
Write more compelling ad copy with strong calls to action. Use ad extensions to increase your ad's real estate. Tighten your keyword targeting to match user intent more closely. Test multiple ad variations and pause underperformers. Ensure your headlines include the keywords your audience is searching for.
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