Google Ads character counter for headlines, descriptions and assets
Paste up to 15 headlines at once and see every line checked against its limit: 30 characters for RSA and Performance Max headlines, 90 for descriptions and long headlines, 25 for sitelink text, callouts and snippet values, 35 for sitelink descriptions and 15 for display paths.
Bulk counter · one line per asset
Empty lines are ignored. Double-width characters (Chinese, Japanese, Korean, full-width) count as 2, as they do in Google Ads.
All responsive search ad limits explainedHeadlines over 30 characters
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- Lines
- 0
- Within limit
- 0
- Longest
- —
FormulaResponsive search ad · Headline: 30 characters · spaces count · double-width characters count as 2
Responsive search ad builder with live preview
Headlines (3/15) — 30 chars each
Descriptions (2/4) — 90 chars each
Display URL paths — 15 chars each
Shows the first 3 headlines and first 2 descriptions
Google Ads character limits at a glance
Every limit this counter checks, with a link to the full reference. For all limits in one place, see the Google Ads limits guide.
| Asset | Field | Max chars | Details |
|---|---|---|---|
| Responsive search ad | Headline (up to 15) | 30 | RSA limits |
| Responsive search ad | Description (up to 4) | 90 | RSA limits |
| Responsive search ad | Display path (2 fields) | 15 | RSA limits |
| Sitelink | Sitelink text | 25 | Sitelink limits |
| Sitelink | Description line 1 / 2 | 35 | Sitelink limits |
| Callout | Callout text | 25 | Callout & snippet limits |
| Structured snippet | Value (at least 3) | 25 | Callout & snippet limits |
| Performance Max | Headline | 30 | Other asset limits |
| Performance Max | Long headline | 90 | Other asset limits |
| Performance Max | Description | 90 | Other asset limits |
Double-width characters count as 2 toward every limit. Sources: Google Ads Help — text ads, sitelink assets, callout assets, Performance Max text assets, Google Ads API (sitelink descriptions, snippet values). Last verified September 19, 2026.
Plain text character counter
For anything that is not an ad asset: counts characters the way Google Ads does, plus words.
- Characters
- 0
- Without spaces
- 0
- Words
- 0
- Double-width
- 0
Frequently asked questions
What is the Google Ads headline character limit?
Each responsive search ad headline can have up to 30 characters. You can add up to 15 headlines per RSA and need at least 3. Performance Max headlines are also 30 characters, and Performance Max long headlines can have up to 90. Paste all 15 headlines into the counter above to check them in one go.
What is the Google Ads description character limit?
Each responsive search ad description can have up to 90 characters. You can add up to 4 descriptions per RSA, with at least 2 required. Performance Max descriptions are also limited to 90 characters.
What are the sitelink, callout and structured snippet character limits?
Sitelink text is limited to 25 characters and each of the two sitelink description lines to 35 characters. Callout text is limited to 25 characters, and each structured snippet value to 25 characters. Display URL paths in responsive search ads are 15 characters each.
Do spaces count toward the character limit in Google Ads?
Yes. Spaces, punctuation and symbols all count as characters in Google Ads. A headline like 'Buy Running Shoes Today' is 23 characters including spaces. This counter counts every character, exactly as Google Ads does.
How does Google Ads count Chinese, Japanese and Korean characters?
Characters in double-width languages such as Chinese, Japanese and Korean count as 2 toward the limit instead of 1. That is why a 25-character callout fits only 12 double-width characters. This counter applies the same rule to CJK and full-width characters.
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