Free character count tool for Google Ads and general text. Check your headlines and descriptions against the Google Ads character limit in real time, with a live ad preview. Also works as a general-purpose character counter for any text.
| Element | Char Limit | Max Count |
|---|---|---|
| Headline | 30 | 15 (min 3) |
| Description | 90 | 4 (min 2) |
| Display path | 15 | 2 |
| Final URL | 2,048 | 1 |
| Callout extension | 25 | 20 |
| Sitelink title | 25 | 20 |
| Sitelink description | 35 | 2 per sitelink |
| Structured snippet value | 25 | 10 |
Each Google Ads responsive search ad headline has a maximum of 30 characters. You can add up to 15 headlines per RSA. At least 3 headlines are required. Google will show up to 3 headlines at a time in the ad, so your most important messages should fit within 30 characters each. This character counter helps you check Google Ads headline length in real time.
Each Google Ads responsive search ad description has a maximum of 90 characters. You can add up to 4 descriptions per RSA, with at least 2 required. Google shows up to 2 descriptions at a time. Use this character count tool to make sure your descriptions fit within the Google Ads description character limit.
For responsive search ads (RSAs): headlines are 30 characters each (up to 15 headlines), descriptions are 90 characters each (up to 4 descriptions), display path fields are 15 characters each (2 fields), and the final URL has no character limit but should be kept concise. For display ads, headlines are 30 characters and long headlines are 90 characters.
Yes, spaces count as characters in Google Ads. A headline like 'Buy Running Shoes Today' is 23 characters including spaces. Special characters, punctuation, and emojis also count. Some special characters may count as more than one character. This character counter counts all characters including spaces, exactly as Google Ads does.
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