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Templates

Onboard new clients without starting from scratch.

Save your best Google Ads campaign as a template. For every new client, fill in their details and publish.

Early access · free 30-minute onboarding

The client's website, onboarding document and kick-off notes are filled in as account variables. The Dentists template turns them into campaigns: a new one for Zahnarzt Dr. Müller as a paused draft, next to two active campaigns for other dental practices built from the same template.

What agencies do with templates.

Five everyday situations, and how a template handles each one.

  • 01Onboarding

    A new dentist signs.

    What
    Your 11th dental practice needs the same Search campaign as the other 10.
    How
    Pick the Dentists template, fill in name, city, website and budget, publish.
    Account variablesclient 11
    name
    Praxis am Markt
    city
    Konstanz
    budget
    €40/day
  • 02Improvement

    A better negative keyword list.

    What
    You find negatives that save budget in one dentist account.
    How
    Add them to the template and roll out the new version. Every campaign built from it follows.
    Template · Dentistsv4 → v5

    negative"jobs"Added

    Rolled out10 / 10
  • 03Checks

    A headline that is too long.

    What
    A long city name makes headline 2 run to 34 characters.
    How
    The check before publishing flags it, per client, before anything reaches Google Ads.
    Pre-publish check2 to fix
    Headline 2Praxis Villingen-Schwenningen34 / 30
    Budget{{budget}} is emptyMissing
  • 04Review

    The client wants to see it first.

    What
    The client wants to approve the campaign before it spends money.
    How
    Publish it as a paused draft. Switch it to live when they say yes.
    PublishPraxis am Markt

    DraftLivepaused until approved

  • 05Team

    A new account manager starts.

    What
    Your newest hire sets up their first client alone.
    How
    They start from the same templates as everyone else. The structure stays consistent.
    Templatesshared with the team
    Dentistsv5 · 11 clients
    Driving schoolsv3 · 6 clients
    Law firmsv2 · 4 clients

From onboarding to live campaign.

Template · Dentistsv4
Campaign
{{name}} – Search
Headline 1
Zahnarzt in {{city}}
Final URL
{{website}}
Budget
{{budget}}/day

Built by people who run Google Ads accounts every day.

From the team behind Daily Marketing, a Google Ads agency.

30

Google Ads accounts run on AdsCockpit at Daily Marketing.

Our story
Michael Simon, co-founder of AdsCockpit
Michael Simon, Co-founder60+ accounts managed

Questions about Templates

Short answers to what agencies ask us most.

Still have a question?

We typically respond within one business day.

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What can a template hold?

A complete Search campaign: campaign settings, ad groups, responsive search ads, keywords with match types, negative keywords, sitelinks, callouts, structured snippets and call extensions.

What happens to live campaigns when I change a template?

Nothing, until you roll out the new version. Then every campaign built from the template follows, and fields a campaign changed locally stay as they are.

What if a client's details are missing?

Before a campaign or a new version goes out, AdsCockpit lists the variables each client is still missing.

Does a new campaign go live straight away?

Only if you want it to. You publish each campaign as a paused draft or live.

What happens to my campaigns if I stop using AdsCockpit?

Nothing. Your campaigns live in Google Ads, not in AdsCockpit, and keep running as they are.

Early access

Your next client starts with your best setup.

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What happens next

  1. Apply

  2. Personal reply

  3. Free 30-minute onboarding call

Questions first? Send a message