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Insights for Google Ads teams.

Strategy, workflows, and lessons from managing hundreds of Google Ads accounts.

  1. StrategyWhy Every Google Ads Agency Needs Campaign TemplatesRebuilding the same campaign structure for every new client is silently destroying your margins. Campaign templates with variables can cut setup time from 2 hours to 10 minutes.Mar 28, 2026 · 6 min read
  2. Automation7 Google Ads Rules Every Agency Should AutomateManual monitoring does not scale. These seven automated rules catch budget overruns, CPA spikes, and quality issues before they become client-facing problems.Mar 21, 2026 · 9 min read
  3. GrowthScaling Your Google Ads Agency From 10 to 50 AccountsThe jump from 10 to 50 managed accounts exposes every operational weakness in your agency. Here are the five bottlenecks that will break -- and how to fix them with systems, not headcount.Mar 14, 2026 · 9 min read
  4. ReportingHow to Build PPC Reports Your Clients Actually ReadMost PPC reports go straight to the archive folder. The fix is not better charts -- it is restructuring reports around the one question every client is actually asking: am I making money?Mar 7, 2026 · 9 min read
  5. OptimizationA Systematic Approach to Quality Score Optimization Across Your Agency PortfolioQuality Score silently controls your CPCs and ad rank. Here's a data-driven framework for prioritizing fixes, monitoring progress, and knowing when a low score isn't worth fighting.Feb 28, 2026 · 7 min read
  6. OperationsManaging Google Ads MCC at Scale: Lessons from Running 50+ AccountsYour MCC structure determines how efficiently your team operates. Here's how to design account hierarchies, naming conventions, and workflows that hold up as your agency grows.Feb 21, 2026 · 8 min read
  7. OptimizationStop Wasting Ad Spend: The Search Term Management Problem Most Agencies IgnoreNeglected search term management silently wastes 15-30% of ad spend. Here's the workflow, the automation cadence, and the negative keyword strategy that stops the bleed.Feb 14, 2026 · 8 min read
  8. ProcessThe Complete Checklist for Onboarding a New Google Ads ClientA practical, step-by-step checklist covering pre-launch setup, launch week execution, and the first 30 days of optimization. Hand this to any account manager on your team.Feb 7, 2026 · 10 min read
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