Strategy, workflows, and lessons from managing hundreds of Google Ads accounts.
Manual monitoring does not scale. These seven automated rules catch budget overruns, CPA spikes, and quality issues before they become client-facing problems.
The jump from 10 to 50 managed accounts exposes every operational weakness in your agency. Here are the five bottlenecks that will break -- and how to fix them with systems, not headcount.
Most PPC reports go straight to the archive folder. The fix is not better charts -- it is restructuring reports around the one question every client is actually asking: am I making money?
Quality Score silently controls your CPCs and ad rank. Here's a data-driven framework for prioritizing fixes, monitoring progress, and knowing when a low score isn't worth fighting.
Your MCC structure determines how efficiently your team operates. Here's how to design account hierarchies, naming conventions, and workflows that hold up as your agency grows.
Neglected search term management silently wastes 15-30% of ad spend. Here's the workflow, the automation cadence, and the negative keyword strategy that stops the bleed.
A practical, step-by-step checklist covering pre-launch setup, launch week execution, and the first 30 days of optimization. Hand this to any account manager on your team.