Monitoring
Catch problems before your clients call.
Set a rule once, like cost per conversion above the client's target. AdsCockpit checks every account against it and opens a task when one slips.
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A rule says: if cost per conversion over the last 7 days is above the client's target CPA, create a task. Each client has their own target. AdsCockpit checks 10 accounts: 2 are above target, 8 are fine. The match opens a task for Zahnarzt Dr. Müller (cost per conversion €52 against a target of €40), which resolves when the numbers recover. A task for Praxis Dr. Kern has reopened 3 times, and a webhook sends the task to the team's other tools.
What agencies do with rules.
Five everyday situations, and how a rule handles each one.
-
01Early warning
The phone call.
- What
- Cost per conversion jumps, and you hear about it from the client.
- How
- A rule checks the synced numbers against the client's target and opens a task. The problem is on your list, not on the phone.
- cost / conv.
- €52
- target CPA
- €40
- status
- Open
-
02Targets
Twenty targets.
- What
- Every client has their own target CPA. Twenty clients, twenty numbers to keep in mind.
- How
- One rule compares each account with its own target. No rule per client.
Zahnarzt Dr. Müller€52 · target €40 Open Smile Studio€31 · target €35 Fine Praxis Dr. Kern€44 · target €45 Fine -
03Recurring
The fix that keeps coming back.
- What
- You fix a campaign, the numbers recover, and weeks later the same problem is back.
- How
- The task reopens and counts how often. Sort the list by what reopens most.
Praxis Dr. KernSearch · cost / conv. Reopened3× Smile StudioBrand · conversions Reopened2× -
04Team
The holiday.
- What
- The account manager is away for two weeks. Their accounts keep spending.
- How
- Rules keep checking every account. Tasks land in one list the whole team sees.
Zahnarzt Dr. MüllerSearch · cost / conv. Open Praxis Dr. KernSearch · cost / conv. Reopened3× Smile StudioBrand · conversions Open -
05Tools
The team lives in another tool.
- What
- Your team works in its own tools, not in one more dashboard.
- How
- Send a webhook as the rule's action, so the alert arrives where your team already works.
- url
- hooks.youragency.example/ads
- alert
- Critical
- status
- Sent
From one rule to every account.
- metric
- Cost / conversion
- period
- last 7 days
- accounts
- all 10
Fixed valueOther periodClient target
IF cost / conv. (last 7 days)
> client target CPA
AND conversions (last 7 days) > 5CampaignsAd groupsAdsKeywordsAssets
checks every campaign in 10 accounts
| Create taskone per campaign that matches | Selected |
| Alertmarked warning or critical | Critical |
| Webhookto your team's tools | Off |
| Praxis Dr. Kern – Searchproblem returned | Reopened3× |
| Zahnarzt Dr. Müller – Searchcost / conv. €52 · target €40 | Open |
| Smile Studio – Searchnumbers recovered | Resolved |
Built by people who run Google Ads accounts every day.
From the team behind Daily Marketing, a Google Ads agency.
30
Google Ads accounts run on AdsCockpit at Daily Marketing.
Questions about Monitoring
Short answers to what agencies ask us most.
Does a rule change anything in Google Ads?
No. Rules create tasks, raise alerts and send webhooks. Your campaigns stay exactly as they are.
Can a rule use each client's own target?
Yes. Give each client a target such as target CPA, and one rule compares every account with its own number.
Which levels can a rule check?
Campaigns, ad groups, ads, keywords and assets.
What happens when the numbers recover?
The task resolves. If the problem comes back, the same task reopens and counts how often it happened.
Where does the data come from?
From your Google Ads accounts. AdsCockpit syncs the data daily and loads 90 days of history when you first connect an account.
Let your rules watch every account.
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