Estimate clicks, leads, customers, revenue, and profit from your Google Ads budget. Enter your numbers below — the full funnel updates instantly.
Google Ads ROI is calculated as (Revenue - Ad Spend) / Ad Spend x 100%. For example, if you spend $5,000 and generate $20,000 in revenue, your ROI is 300% — meaning you earned $3 in profit for every $1 spent. This calculator shows the full funnel from budget to profit.
A good ROI for Google Ads varies by industry, but generally 200% or higher (earning $2 for every $1 spent) is considered strong. Some industries with high customer lifetime values can accept lower initial ROI. Ecommerce businesses typically target 300-500% ROI on ad spend.
The average conversion rate for Google Ads Search campaigns is around 3-5%, though this varies significantly by industry. Legal and automotive tend to be higher (6-7%), while ecommerce is typically lower (2-3%). Your landing page quality and offer relevance heavily influence conversion rates.
Track ROI and ROAS across all your client accounts automatically with AdsCockpit.
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